Bringing Consumer Insights to Heritage Brands

Episode 6 September 06, 2022 00:20:47
Bringing Consumer Insights to Heritage Brands
CGF Podcast
Bringing Consumer Insights to Heritage Brands

Sep 06 2022 | 00:20:47

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Show Notes

In this episode of the CGF Sustainability Podcast, host Louise Chester speaks to Geoff Painter, Chief Insights Officer at Pladis, a company which is best known for its diverse portfolio of brands that have been loved for generations. Geoff shares more about the top trends shaping the industry today, how the company has used these insights to their advantage to stay so successful after all these years.

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